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Consistency Between Departments
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Last month, we covered how Goldman Equipment has employed Handle CRM to increase sales and customer satisfaction. Goldman’s use of account management and inventory features was the starting point for their CRM success story, and from there they … CONTINUE READING
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Reactivating Customers
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Retaining customers is important. Writing for the Harvard Business Review, Amy Gallo says that “increasing customer retention rates by 5 percent increases profits by 25 percent” — but it’s hard. Customers leave for all sorts of reasons, and some of them weren’t a great fit to begin with. Don’t shut the door on … CONTINUE READING
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The Third Pillar of CRM Adoption
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In previous editions, we’ve covered the first two pillars of CRM adoption: purpose and strategy. Once your organization has a clearly defined purpose for what you want to gain from CRM implementation, and after you’ve developed a strategy for achieving your … CONTINUE READING
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